The restaurant chain will give away Bitcoin, Ether, Solana, Avalanche and Dogecoin through an online game.
US-based casual fast restaurant chain Chipotle has started an online game that will offer customers a chance to win over $200,000 in crypto.
In an announcement Monday, Chipotle said that through July 31, fans will be able to play the game “Buy The Dip” with their rewards accounts. The company will give away $45,000 in Bitcoin (BTC), $10,000 in Ether (ETH), $13,750 in Solana (SOL), $14,250 in Avalanche (AVAX), and $14,250 in Dogecoin (DOGE) through the game.
“We wanted to build the next generation of Chipotle fandom by connecting with the Web3 community,” said Chipotle Chief Marketing Officer Chris Brandt.
The restaurant chain gave away $100,000 in BTC in April 2021 as part of a promotion for National Burrito Day. In June, Chipotle announced about 3,000 of its restaurants in the United States would accept 98 cryptocurrencies as payment through digital payment provider Flexa.
Other major fast food chains in the United States have held similar crypto giveaways as the space has grown. In November 2021, Burger King partnered with Robinhood to give away BTC, ETH, and DOGE during customer purchases. McDonalds’ China branch began a campaign for customers to win 188 NFTs on its 31st anniversary, while its U.S. operations subsequently filed multiple trademark applications requesting to be extended. import Metaverse.
Many users bought into the drop in Bitcoin price following the significant volatility in the entire crypto market. Chipotle says it will award prizes based on exchange rates on the day of the award, not at the end of the campaign. On the other hand, ProShares recently started offering investment vehicles exposed to short selling BTC amid numerous reports that crypto winter has arrived.